Mauro Capestro

Marketing · 2015

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 8 citations into it

Whom Mauro Capestro trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. J. Alba

Papers from Mauro Capestro's perspective

Ordered by how strongly the researchers Mauro Capestro trusts endorse each paper. Same corpus, a different order for every researcher.

1. Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
2. Pleasure principles: A review of research on hedonic consumption
3. Personality determinants of online shopping : Explaining online purchase intentions using a hierarchical approach
4. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
5. Consumer Choice between Hedonic and Utilitarian Goods
6. Approaching awe, a moral, spiritual, and aesthetic emotion (Cognition & Emotion)
7. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
8. CHAPTER TWENTY-SIX. Out of Control: Visceral Influences on Behavior
9. Situational price sensitivity: the role of consumption occasion, social context and income
10. Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options

Their papers

• An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values☆ (2015) — 156 citations