Gregg Bennett
Sociology and Political Science · 2003–2008
A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 5 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 20 citations into it
- Marketing — 18 citations into it; #3,264 of 6,289 by trust here, #4,715 by citations
- Gender Studies — 13 citations into it; #2,433 of 4,924 by trust here, #2,594 by citations
- Literature and Literary Theory — 5 citations into it
Whom Gregg Bennett trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Gregg Bennett overall
Papers from Gregg Bennett's perspective
Ordered by how strongly the researchers Gregg Bennett trusts endorse each paper. Same corpus, a different order for every researcher.
- Determinants of sports sponsorship response
- The effects of consumer knowledge on responses to event sponsorships
- Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport
- The psychology of interpersonal relations
- CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
- A model of fan identification: antecedents and sponsorship outcomes
- Market prominence biases in sponsor identification: Processes and consequentiality
- Understanding sponsorship effects
- When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
- The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport
Their papers
- The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context (2008) — 253 citations
- Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008) — 173 citations
- Generation Y’s Perceptions of the Action Sports Industry Segment (2003) — 92 citations