Generation Y’s Perceptions of the Action Sports Industry Segment

By Gregg Bennett, R. Henson, James J. Zhang. 2003

92 citations recorded by the source corpus.

Subfields: Gender Studies, Social Psychology

View Paper: https://www.semanticscholar.org/paper/bf5ca2b4523e1370d70f6decd877512d982f90a0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. K. Gwinner
2. R. Schweitzer
3. E. Brymer
4. Gregg Bennett

In Social Psychology

1. R. Schweitzer
2. K. Gwinner
3. E. Brymer
4. Gregg Bennett

Citations in the corpus

• The search for freedom in extreme sports : a phenomenological exploration (2013, background): “Participants are frequently described as selfish teenage boys who are “fascinated with the individuality, risk, and danger of the sports” (Bennett, Henson, and Zhang, 2003, p. 98).”
• The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context (2008, background): “For a more complete review of Generation Y please see Stevens, Lathrop, and Bradish (2005) or Bennett, Henson, and Zhang (2003).”