Sylvia von Wallpach

Marketing · 2010

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Sylvia von Wallpach trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Arch G. Woodside

Who trusts Sylvia von Wallpach overall

  1. R. Shams

Papers from Sylvia von Wallpach's perspective

Ordered by how strongly the researchers Sylvia von Wallpach trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Overcoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation
  2. How the body shapes the mind
  3. The Situational Impact of Brand Image Beliefs
  4. Strangers to Ourselves: Discovering the Adaptive Unconscious
  5. Building brand commitment: A behavioural approach to internal brand management
  6. Projective techniques for brand image research. Two personification-based methods explored
  7. Advancing from subjective to confirmatory personal introspection in consumer research
  8. Two Ways of Learning Brand Associations
  9. Sympathy and Empathy: Emotional Responses to Advertising Dramas
  10. Episodic and semantic memory

Their papers