Advancing from subjective to confirmatory personal introspection in consumer research

By Arch G. Woodside. 2004

110 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/58b87fffa2b700c85d75e75f2b8d68b9a7662d84

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Arch G. Woodside

In Marketing

1. Maria Kreuzer
2. Oliver Koll
3. Sylvia von Wallpach
4. Arch G. Woodside
5. J. Petrick

Citations in the corpus

• Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages (2010, background): “The declarative/procedural and the explicit/implicit memory systems account for the fact that consumers process and retrieve both verbal and nonverbal brand knowledge on a conscious as well as on an unconscious level (Paivio, 1986; Woodside, 2004, 2006).”
• Overcoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation (2006, methodology): “The comment on Woodside (2004b) by Gould (2005) is useful for stimulating an elaboration here on these three points—an elaboration leading to a call for crafting a unified theory of how the mind explains behavior unconscious and consciously.”