Overcoming the illusion of will and self‐fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation

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Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages (2010, methodology): “A face-to-face interview or “member check” (Woodside, 2006, p. 259), that is, an explanation of the collage content by the creator, might reveal brand attitudes and subjective meanings of the collage and allow advancing to deeper, unconscious levels of consumer memory (Batey, 2008; Bruner, 1991;…”
Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities (2014, background): “Verbal responses in answering questions require subjective personal introspections (SPI); SPI's frequently include accurate information only to a modest degree (Woodside, 2006) and frequently both attitudes and beliefs expressed following SPIs serve as poor predictors of future behavior.”