Emotional transfer in goal systems

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When People Serve as Means to Goals (2016, background): “Furthermore, the affective properties of a goal are transferred to the people who serve as means to goal attainment (Principle 3): The more instrumental a person is to a partner’s goals, the more positively that partner evaluates the person (Fishbach et al., 2004).”
The Role of Anticipated Emotions in the Endowment Effect (2005, result): “Furthermore, these findings are consistent with a growing amount of evidence in favor of the role of affective cues in self-regulation and decision making (e.g., Fishbach, Shah, & Kruglanski, 2004; Higgins, 1997; Mellers et al., 1999; Roese & Olson, 1995).”
Power and the objectification of social targets. (2008, unknown): “As noted earlier, previous work has shown that objects are liked more when they are instrumental than when they are not (Ferguson & Bargh, 2004; Ferguson et al., 2007; Fishbach et al., 2004).”
Tempted or Not? - The Effect of Recent Purchase History on Responses to Affective Advertising (2007, background): “Several researchers have discussed various aspects of the interaction between affect and self-regulation (Carver and Scheier 1990; Fishbach, Shah, and Kruglanski 2004; Gardner and Rook 1988; Shiv and Fedorikhin 1999).”