Astrid L. Keel

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Astrid L. Keel trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Matthew Thomson
  2. B. Till

Who trusts Astrid L. Keel overall

  1. L. Bergkvist
  2. Kofi Osei-Frimpong

Papers from Astrid L. Keel's perspective

Ordered by how strongly the researchers Astrid L. Keel trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
  2. Consumer brand relationships: an investigation of two alternative models
  3. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
  4. The efficient assessment of need for cognition.
  5. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  6. When Good Brands Do Bad
  7. When consumers doubt, Watch out! The role of CSR skepticism
  8. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  9. Consumers' Need for Uniqueness: Scale Development and Validation
  10. The C-OAR-SE procedure for scale development in marketing

Their papers