Rebecca K. Trump
Marketing · 2014
A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 9 citations into it; #4,916 of 6,289 by trust here, #6,049 by citations
- Organizational Behavior and Human Resource Management — 9 citations into it
- Sociology and Political Science — 7 citations into it
- Social Psychology — 5 citations into it; #11,657 of 15,694 by trust here, #14,665 by citations
Whom Rebecca K. Trump trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Yany Grégoire
- Katharina S. Valta
- Rohini Ahluwalia
- Susan Andersen
- Vanitha Swaminathan
- Shirley Y. Y. Cheng
- Gavan J. Fitzsimons
- Serena Chen
Who trusts Rebecca K. Trump overall
Papers from Rebecca K. Trump's perspective
Ordered by how strongly the researchers Rebecca K. Trump trusts endorse each paper. Same corpus, a different order for every researcher.
- The relational self: an interpersonal social-cognitive theory. (Psychology Review)
- When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance (Journal of Marketing)
- 'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
- Consumer Response to Negative Publicity: The Moderating Role of Commitment
- Customer betrayal and retaliation: when your best customers become your worst enemies
- Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
- The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship
- Do relational norms matter in consumer-brand relationships?
- When Good Brands Do Bad
- The effects of relationship quality on customer retaliation