Do relational norms matter in consumer-brand relationships?

By Katharina S. Valta. 2013

102 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f19b807b3dc6b2c21c18ca54b3b1392cc2a69343

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Živa Kolbl
2. Maja Arslanagić-Kalajdžić
3. Adamantios Diamantopoulos
4. Vesna Zabkar
5. Rebecca K. Trump
6. S. Samiee
7. G. Balabanis

In Organizational Behavior and Human Resource Management

1. Živa Kolbl
2. Maja Arslanagić-Kalajdžić
3. Adamantios Diamantopoulos
4. Rebecca K. Trump

In Strategy and Management

1. Adamantios Diamantopoulos
2. Vesna Zabkar
3. Rebecca K. Trump
4. John R. Rossiter
5. J. Caillier
6. M. Hanafiah

Citations in the corpus

• Do brand warmth and brand competence add value to consumers? A stereotyping perspective (2020, background): “Study Journal Antecedent(s) Mediator(s) Outcome(s) Method Country of Research Stimuli of the Main Study Aaker, Vohs, and Mogilner (2010) Journal of Consumer Research Organization type (forprofit or nonprofit) Brand stereotype warmth Brand stereotype competence Admiration Willingness to Buy Experimen”
• Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain (2014, background): “Consumers form relationships with brands (Fournier, 1998; Valta, 2013).”