Mun Wai Wong
Marketing · 2017
A researcher in the Science corpus: 1 paper; trusts 11 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 15 citations into it
- Sociology and Political Science — 13 citations into it
- Gender Studies — 6 citations into it
Whom Mun Wai Wong trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Mun Wai Wong's perspective
Ordered by how strongly the researchers Mun Wai Wong trusts endorse each paper. Same corpus, a different order for every researcher.
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Knowledge Management: An Organizational Capabilities Perspective (Journal of Management Information Systems)
- Structural Equation Modeling and Regression: Guidelines for Research Practice (Communications of the Association for Information Systems)
- The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
- The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
- Self‐Construal, Reference Groups, and Brand Meaning
- A new criterion for assessing discriminant validity in variance-based structural equation modeling
- Consumers' Purchase Intentions and Their Behavior
- Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits