Barbara Mueller

Marketing · 2010

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Barbara Mueller trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Carolyn A. Lin
  2. Adamantios Diamantopoulos

Papers from Barbara Mueller's perspective

Ordered by how strongly the researchers Barbara Mueller trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Index Construction with Formative Indicators: An Alternative to Scale Development
  2. The brand attitude formation process of emotional and informational ads
  3. Cultural Values Reflected in Chinese and American Television Advertising
  4. Service value revisited: Specifying a higher-order, formative measure
  5. The Influence of Positive Mood on Brand Extension Evaluations
  6. Anger, fear, uncertainty, and attitudes: a test of the cognitive-functional model
  7. Risk Perception and Affect
  8. Beyond valence: Toward a model of emotion-specific influences on judgement and choice
  9. Fear, anger, and risk. (Journal of Personality and Social Psychology)
  10. Does Internet and Computer "Addiction" Exist? Some Case Study Evidence (Cyberpsychology, Behavior, and Social Networking)

Their papers