Haiyang Yang
Marketing · 2018
A researcher in the Science corpus: 1 paper; trusts 16 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 22 citations into it
- Experimental and Cognitive Psychology — 12 citations into it
- Social Psychology — 11 citations into it
- Sociology and Political Science — 9 citations into it
- Cognitive Neuroscience — 6 citations into it
- Organizational Behavior and Human Resource Management — 6 citations into it
Whom Haiyang Yang trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Haiyang Yang's perspective
Ordered by how strongly the researchers Haiyang Yang trusts endorse each paper. Same corpus, a different order for every researcher.
- Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)
- Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
- When Good Brands Do Bad
- An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
- Instructional Manipulation Checks: Detecting Satisficing to Increase Statistical Power
- Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
- Measuring Marketing Productivity: Current Knowledge and Future Directions
- Conflict, arousal, and curiosity