Lena Steinhoff
Sociology and Political Science · 2015–2020
A researcher in the Science corpus: 3 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 49 citations into it
- Marketing — 46 citations into it
- Organizational Behavior and Human Resource Management — 42 citations into it
Whom Lena Steinhoff trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Lena Steinhoff's perspective
Ordered by how strongly the researchers Lena Steinhoff trusts endorse each paper. Same corpus, a different order for every researcher.
- Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
- The Role of Customer Gratitude in Relationship Marketing
- Assimilation of enterprise systems: the effect of institutional pressures and the mediating role of top management
- The media equation - how people treat computers, television, and new media like real people and places
- Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers?: A Large-Scale Exploratory Empirical Study
- Forming Parasocial Relationships in Online Communities
- Flow Theory and Research
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
- The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Their papers
- Online relationship marketing (2018) — 331 citations
- An emerging theory of loyalty program dynamics (2020) — 114 citations
- Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs (2015) — 87 citations