An emerging theory of loyalty program dynamics

By Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier. 2020

114 citations recorded by the source corpus.

Subfields: Management Information Systems, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/299cc97eded4400a2a619b84b3d67e65a1a8b69f