Cooperative advertising, game theory and manufacturer-retailer supply chains

By Susan X. Li, Zhimin Huang, Joe Zhu, Patrick Y. K. Chau. 2002

227 citations recorded by the source corpus.

Subfields: Management Information Systems, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8b4d3bd682a6ef904f75bc0b592ee989f48ead7f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Liang Liang
2. Juan Zhang
3. Qinglong Gou
4. Zhimin Huang

In Marketing

1. Liang Liang
2. Juan Zhang
3. Qinglong Gou
4. Zhimin Huang

In Strategy and Management

1. Liang Liang
2. Juan Zhang
3. Qinglong Gou
4. Zhimin Huang

Citations in the corpus

• Supply chain coordination through cooperative advertising with reference price effect (2013, methodology): “[32] further extended the manufacturer–retailer cooperative advertising model.”