An Investigation of Reference Price Segments

By Tridib Mazumdar, Purushottam Papatla. 2000

206 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/cd0b8b8861f1616ee2784581814a467454efc40e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. S. Raj
2. Liang Liang
3. Indrajit Sinha
4. Tridib Mazumdar
5. Zhimin Huang

In Marketing

1. Liang Liang
2. Juan Zhang
3. Qinglong Gou
4. S. Raj
5. Indrajit Sinha
6. Tridib Mazumdar
7. Zhimin Huang

Citations in the corpus

• The Loss of Loss Aversion: Will It Loom Larger Than Its Gain? (2018, unknown): “(2017), the authors replicated the procedure of McGraw et al. (2010) with low stakes.”
• Supply chain coordination through cooperative advertising with reference price effect (2013, background): “product’s reference price r is larger than its current price p, the effect on sales is positive, whereas when rop, the effect will be negative [39,33].”
• Reference Price Research: Review and Propositions (2005, background): “…greater attention to the prices of brands they purchase more ( ) ( ) .4 1 1IPR ARP IRPt t t= × + − × −ω ω 90 / Journal of Marketing, October 2005 frequently, Mazumdar and Papatla (1995, 2000) propose a model in which current prices are weighted by the respective shares of purchases devoted to a…”