Dynamic Pricing Strategies with Reference Effects

By Ioana Popescu, Yaozhong Wu. Operational Research, 2007

449 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/1702cc65c7143f78b40e026b6cf869d87d14736f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Liang Liang
2. M. G. Güler
3. Taner Bilgiç
4. Zuo-Jun Max Shen
5. Ming Chen
6. Chih-te Yang
7. Refik Güllü
8. Xuanming Su

In Management Information Systems

1. Liang Liang
2. Zuo-Jun Max Shen
3. Chih-te Yang
4. Juan Zhang
5. Qinglong Gou
6. M. G. Güler
7. Taner Bilgiç
8. Ming Chen

In Marketing

1. Liang Liang
2. Zuo-Jun Max Shen
3. Juan Zhang
4. Qinglong Gou
5. M. G. Güler
6. Taner Bilgiç
7. Ming Chen
8. Chih-te Yang

Citations in the corpus

• Supply chain coordination through cooperative advertising with reference price effect (2013, background): “Some interesting results of this paper include the following: (i) as opposed to most previous literature, which did not take into account advertising’s impact on reference price and proved that the steady state reference price equals to the market price [13,37], our model illustrates that the steady”
• Customer Behavior Modeling in Revenue Management and Auctions: A Review and New Research Opportunities (2007, background): “Kamins, Dreze, and Folkes (2004) find that when the seller specifies a high external reference price (a re-serve price), the final amount bid is greater than when the seller specifies a low external reference price (a minimum bid amount).”
• Optimal dynamic pricing and preservation technology investment for deteriorating products with reference price effects (2016, methodology): “of Popescu and Wu [31] by using a different model of reference price formation, called peak-end anchoring.”
• Joint inventory and pricing decisions with reference effects (2014, methodology): “All of the examples in Popescu and Wu (2007), Gimpl-Heersink (2008), Zhang (2010), and Chen et al. (2011) obey Assumption 1.”
• Dynamic Pricing and Learning: Historical Origins, Current Research, and New Directions (2013, unknown): “[78], Heidhues and Köszegi [79], Popescu and Wu [80] and Ahn et al.”
• Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information (2015, background): “Popescu and Wu (2007) study a reference price model to capture the fact that customers have memory and may make purchasing decisions by comparing the current price and a reference price formed by the price history.”