Dawn Lerman

Marketing · 2007–2012

A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 13 researchers here, as inferred from the citation graph.

Subfields

Whom Dawn Lerman trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Rohini Ahluwalia
  2. Dina Mayzlin

Who trusts Dawn Lerman overall

  1. Dezhi Yin
  2. Samuel D. Bond
  3. Han Zhang
  4. Raffaele Filieri
  5. Mohammad Reza Jalilvand
  6. Stephen X. He
  7. Jason Q. Zhang

Papers from Dawn Lerman's perspective

Ordered by how strongly the researchers Dawn Lerman trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The case for motivated reasoning.
  2. Using Online Conversations to Study Word-of-Mouth Communication
  3. Promotional Chat on the Internet
  4. Phonetic Symbolism and Brand Name Preference
  5. Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach
  6. The psychology of interpersonal relations
  7. Creating Brand Names With Meaning: The Use of Sound Symbolism
  8. Consumer Choice between Hedonic and Utilitarian Goods
  9. Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
  10. A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments

Their papers