How cultural differences in uncertainty avoidance affect product perceptions

By Julie A. Lee, Ellen Garbarino, Dawn Lerman. 2007

105 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/440af312e91b9d472f8143573e2de6521d9e7ee4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Razali Haron
2. Noradilah Abdul Subar
3. Milena M. Head
4. Dianne Cyr
5. Boudhayan Ganguly
6. Khairunisah Ibrahim
7. Satyabhusan Dash
8. Piyush Sharma

In Social Psychology

1. Razali Haron
2. Noradilah Abdul Subar
3. Milena M. Head
4. Dianne Cyr
5. Boudhayan Ganguly
6. Khairunisah Ibrahim
7. Satyabhusan Dash
8. Piyush Sharma

Citations in the corpus

• Measuring personal cultural orientations: scale development and validation (2010, background): “28 (Gürhan-Canli and Maheswaran 2000; Knight and Calantone 2000; Lee et al. 2007; Russell and Russell 2006; Yoo and Donthu 2005).”
• Service quality of Islamic banks: satisfaction, loyalty and the mediating role of trust (2020, background): “As Asians are not prepared to take higher risks in many decisions, it can slow down the service consumption progression in such societies (Lee et al., 2007).”
• The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture (2010, methodology): “In cross cultural studies, country has been used as a surrogate for culture by several past scholars such as Lee et al. (2007), Tan et al. (2007) and Cyr (2008).”