Sound symbolism effects across languages: Implications for global brand names

By L. Shrum, Tina M. Lowrey, David Luna, Dawn Lerman, Min Liu. 2012

166 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/31d8f1cb5892efeb4a786d97d95ef3dc305eed47

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Jia Gai
2. Stefano Puntoni
3. John G. Lynch

In Marketing

1. Jia Gai
2. Eric T. Bradlow
3. Stefano Puntoni
4. Donald R. Lehmann
5. Joel Huber
6. John G. Lynch

Citations in the corpus

• Reflections on the replication corner: In praise of conceptual replications (2015, background): “Created new fictitious brand names and added consideration of the effect of consonants in brand names Lenoir et al. (2013) The impact of cultural symbols and spokesperson identity on attitudes and intentions Deshpandé and Stayman (1994), J. Marketing Research; Forehand and Deshpandé (2001), J. Marke”
• Language and Consumer Dishonesty: A Self-Diagnosticity Theory (2021, background): “…Ahluwalia 2008; Luna and Peracchio 2001, 2005; Puntoni, de Langhe, and van Osselaer 2009) and brand evaluations (Leclerc, Schmitt, and Dube 1994; Shrum et al. 2012; Zhang and Schmitt 2004); L2 use can polarize scale ratings (de Langhe et al. 2011) and reduce impulsive decision-making (Klesse,…”