Yi Bu
Sociology and Political Science · 2020
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 19 citations into it
- Marketing — 9 citations into it
- Information Systems and Management — 6 citations into it
Whom Yi Bu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Gordon W. Cheung
- Linda D. Hollebeek
- Rebecca S. Lau
- B. Sparks
- K. Macky
- Alan M. Rubin
- Christy M. K. Cheung
- Jianwei Zhang
- Zheng Xiang
- Kisang Ryu
Papers from Yi Bu's perspective
Ordered by how strongly the researchers Yi Bu trusts endorse each paper. Same corpus, a different order for every researcher.
- Testing Mediation and Suppression Effects of Latent Variables
- Role of social media in online travel information search
- News sharing in social media: The effect of gratifications and prior experience (Computers in Human Behavior)
- The impact of electronic word-of-mouth communication: A literature analysis and integrative model (Decision Support Systems)
- Why do people play on-line games? An extended TAM with social influences and flow experience (Information Manager (The))
- Exploring Word-of-Mouth Influences on Travel Decisions: Friends and Relatives vs. Other Travellers
- Designs for Collective Cognitive Responsibility in Knowledge-Building Communities
- Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (Journal of Interactive Marketing)
- USES-AND-GRATIFICATIONS PERSPECTIVE ON MEDIA EFFECTS
- Chinese Outbound tourists: Understanding their attitudes, constraints and use of information sources
Their papers
- Digital content marketing as a catalyst for e-WOM in food tourism (2020) — 148 citations