Exploring Word-of-Mouth Influences on Travel Decisions: Friends and Relatives vs. Other Travellers

By Laurie Murphy, Gianna Mascardo, Pierre Benckendorff. 2007

212 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d481a944a6f2a20176d1d22b0c3e0e488e8ab37c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Tanford
2. R. Montgomery
3. Yi Bu
4. Joy Parkinson
5. Park Thaichon

In Sociology and Political Science

1. M. Taks
2. S. Tanford
3. R. Montgomery
4. Yi Bu
5. L. Chalip
6. Joy Parkinson
7. S. Késenne
8. Park Thaichon

Citations in the corpus

• Factors Affecting Repeat Visitation and Flow-on Tourism as Sources of Event Strategy Sustainability (2009, background): “The conceptual model Sustainable tourism strategies depend in large measure on their capacity to generate repeat visitation and positive word-of-mouth about the destination (Wang et al., 2005; Murphy et al., 2007).”
• The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions (2015, background): “Consumers rely on the WOM of friends, family, and other consumers when making purchases, including travel decisions (Murphy, Mascardo, and Benckendorff 2007).”
• Digital content marketing as a catalyst for e-WOM in food tourism (2020, background): “Therefore, with the increase in people’s online behaviours, e-WOM has become the main factor affecting tourists’ decision-making (Murphy et al., 2007).”