Alka Varma Citrin

Marketing · 2000–2010

A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it
• Organizational Behavior and Human Resource Management — 15 citations into it
• Economics and Econometrics — 5 citations into it

Whom Alka Varma Citrin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. B. Scherer
2. Peter Ebbes

Who trusts Alka Varma Citrin overall

1. Bertil M L Hultén
2. Yu Xie
3. Yu‐Kang Lee

Papers from Alka Varma Citrin's perspective

Ordered by how strongly the researchers Alka Varma Citrin trusts endorse each paper. Same corpus, a different order for every researcher.

1. Customer Satisfaction and Stock Prices: High Returns, Low Risk:
2. New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
3. Customer Satisfaction and Shareholder Value
4. Assessing the Service-Profit Chain
5. Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
6. Frugal IV alternatives to identify the parameter for an endogenous regressor
7. From Uncertain Intentions to Actual Behavior: A Threshold Model of Whether and When Salespeople Quit
8. Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility
9. Portfolio Construction and Risk Budgeting
10. Implications of loyalty program membership and service experiences for customer retention and value

Their papers

• Adoption of Internet shopping: the role of consumer innovativeness (2000) — 306 citations
• Customer Satisfaction Heterogeneity and Shareholder Value (2010) — 175 citations
• Consumer need for tactile input (2003) — 240 citations