Customer Satisfaction Heterogeneity and Shareholder Value
By Rajdeep Grewal, Murali Chandrashekaran, Alka Varma Citrin. 2010
175 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/bd430db1d6871674572b5ea94603286a6b699def
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
- Ashwin Malshe
- Manoj K. Agarwal
- Jan-Michael Becker
- Franziska Völckner
- Marko Sarstedt
- Christian M. Ringle
- Sumeet Gupta
- Hee-Woong Kim
In Marketing
- Christian M. Ringle
- Marko Sarstedt
- Jan-Michael Becker
- Franziska Völckner
- Jörg Henseler
- Joseph F. Hair
- Ashwin Malshe
- Manoj K. Agarwal
In Organizational Behavior and Human Resource Management
- Marko Sarstedt
- Christian M. Ringle
- Jan-Michael Becker
- Franziska Völckner
- Jörg Henseler
- Joseph F. Hair
- Ashwin Malshe
- Manoj K. Agarwal
Citations in the corpus
- From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction (2015, background): “Grewal, Chandrashekaran, and Citrin (2010) note that as a performance metric and a measure of firm value, Tobin’s q has several advantages over other measures of performance, such as market-to-book value and return on investment.”
- How collinearity affects mixture regression results (2015, methodology): “Numerous researchers emphasize the importance of accounting for unobserved heterogeneity and call for a routine application of appropriate analysis techniques (e.g., Hutchinson et al. 2000; Grewal et al. 2010).”