Debasis Pradhan

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 17 citations into it
• Sociology and Political Science — 8 citations into it
• Gender Studies — 6 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Debasis Pradhan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Brian T Parker
2. B. Till
3. Hairong Li
4. Bianca Grohmann
5. Terry Daugherty
6. P. Govers
7. Anita Elberse

Papers from Debasis Pradhan's perspective

Ordered by how strongly the researchers Debasis Pradhan trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
2. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
3. Gender Dimensions of Brand Personality
4. Assessing Celebrity Endorsement Effects in China (Journal of Advertising Research)
5. Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience
6. Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts
7. Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
8. Product personality and its influence on consumer preference
9. The Economic Value of Celebrity Endorsements (Journal of Advertising Research)
10. Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)

Their papers

• Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2016) — 269 citations