The Economic Value of Celebrity Endorsements

By Anita Elberse, J. Verleun. Journal of Advertising Research, 2012

215 citations recorded by the source corpus.

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Celebrity endorsements: a literature review and research agenda (2016, methodology): “Using intervention model analysis Elberse and Verleun (2012) found a significant increase in sales for 43 of the 51 endorsements and an average 4% increase in sales over the endorsement period.”
Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2016, background): “…of brand awareness), brand attitude and purchase intention, as well as marketing objectives such as profit and sales (Agrawal and Kamakura 1995; Elberse and Verleun 2012; Erdogan, Baker, and Tagg 2001; Erdogan 1999; Hung, Chan, and Tse 2011; Kaikati 1987; Mathur, Mathur, and Rangan 1997).”
‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media (2019, background): “Consumers associate certain brands with their celebrity endorser, which in turn adds dimensions of attractiveness and trustworthiness, helping to build brand credibility (Elberse & Verleun, 2012).”