Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

By Rami Paasovaara, H. Luomala, T. Pohjanheimo, Mari A. Sandell. 2012

93 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/02a5f85610300cde44fe914a470da48325698e07

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In Marketing

1. Israel Duraipandian
2. Dhruv Sethi
3. Debasis Pradhan

Citations in the corpus

• Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2016, background): “…Cornwell 2011), motivation or involvement in the purchase (Mackenzie and Spreng 1992), familiarity with the brand (Miller, Mazis, and Wright 1971; Paasovaara et al. 2012), familiarity with the endorser (Dubey and Agrawal 2011; McGuire 1985), and attitude toward the endorser (Silvera…”