Gary Geissler

Marketing · 2005–2006

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Gary Geissler trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Gordon C. Bruner
  2. Anand Kumar
  3. M. Scheier
  4. Subramanian Balachander
  5. John T. Cacioppo

Who trusts Gary Geissler overall

  1. Andrea Galeotti
  2. Alexandre N. Tuch

Papers from Gary Geissler's perspective

Ordered by how strongly the researchers Gary Geissler trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Webpage Background and Viewer Attitudes (Journal of Advertising Research)
  2. Optimism, coping, and health: assessment and implications of generalized outcome expectancies. (Health Psychology)
  3. The efficient assessment of need for cognition.
  4. Building Store Loyalty through Store Brands
  5. Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
  6. Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
  7. Web Commercials and Advertising Hierarchy-of-Effects (Journal of Advertising Research)
  8. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
  9. Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions - Understanding Merchant Adoption of a Smart Card-Based Payment System (Information systems research)
  10. The emotional power of place: The fall and rise of dominance in retail research

Their papers