Market Mavens' Attitudes Towards General Technology: Implications for Marketing Communications

By Gary Geissler, Steve W. Edison. 2005

119 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/237a3fb389349b2a4473a34e24127feb9954eee1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Andrea Galeotti

In Sociology and Political Science

1. Andrea Galeotti
2. Sanjeev Goyal

Citations in the corpus

• The Law of the Few (2010, background): “We now extend the model presented in section 2 to allow for a richer patterns of effort’s externalities.(9)”