André Bonfrer

Marketing · 2004–2011

A researcher in the Science corpus: 2 papers; trusts 9 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 20 citations into it; #3,689 of 6,289 by trust here, #5,313 by citations
• Accounting — 18 citations into it
• Finance — 16 citations into it
• Strategy and Management — 11 citations into it
• Organizational Behavior and Human Resource Management — 8 citations into it

Whom André Bonfrer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kristopher J Preacher
2. Amna Kirmani
3. Roland T. Rust
4. Lopo L. Rego

Who trusts André Bonfrer overall

1. Xue Li
2. Xiaoqiang Cai
3. Ó. González-Benito
4. Jian Chen
5. Jun Ru

Papers from André Bonfrer's perspective

Ordered by how strongly the researchers André Bonfrer trusts endorse each paper. Same corpus, a different order for every researcher.

1. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
2. Capital Markets Research in Accounting
3. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
4. Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?
5. Consumer-Based Brand Equity and Firm Risk
6. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
7. Advertising as information
8. Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction
9. Customer Satisfaction and Shareholder Value
10. Conditional process modeling: Using structural equation modeling to examine contingent causal processes.

Their papers

• Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced? (2004) — 187 citations
• The Impact of Brand Quality on Shareholder Wealth (2011) — 154 citations