International Journal of Information Management

By Philip J. Hills. International Journal of Information Management, 2006

638 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b5da6c2633e541d51cf801b5febff09680b8ff4f

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In Strategy and Management

Citations in the corpus

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “Empirical studies are also conducted on combined conceptualization of brand communities and social media (Habibi et al., 2014; Laroche et al., 2013).”
Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021, background): “SMMA enables marketers to communicate with customers (Ismail, 2017) actively and form a source of easy access, thereby facilitating their search for information about brands (Laroche et al., 2013; Merisavo & Raulas, 2004).”
From Sharing to Exchange: An Extended Framework of Dual Modes of Collaborative Nonownership Consumption (2016, background): “Familiarity reduces uncertainty, which in turn increases trust (Laroche et al. 2013).”
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience (2021, background): “Perhaps the most important advantage for companies in supporting communities is increasing […] loyalty’ (Laroche et al., 2013, p. 77).”
On the relationship between consumer-brand identification, brand community, and brand loyalty (2018, background): “…published thus far have focused on the relationship between the brand community dynamics (practices and relationships within the community) and customer loyalty (Brodie et al., 2013; Habibi et al., 2014a; Hollebeek et al., 2014; Labrecque, 2014; Laroche et al., 2013, 2012; Park and Kim, 2014).”
Consumer behavior in social commerce: A literature review (2016, background): “Overall, this research stream mainly focuses on consumer participation [81,109], purchase intention [3, 70], eWOM spreading intention [6,61], and brand loyalty [24,59,110].”