Yasmin Van Kasteren

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 8 citations into it
• Organizational Behavior and Human Resource Management — 7 citations into it

Whom Yasmin Van Kasteren trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Stephen Louis Vargo

Papers from Yasmin Van Kasteren's perspective

Ordered by how strongly the researchers Yasmin Van Kasteren trusts endorse each paper. Same corpus, a different order for every researcher.

1. It's all B2B…and beyond: Toward a systems perspective of the market
2. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
3. Service-dominant logic: continuing the evolution
4. Competing through service: Insights from service-dominant logic
5. The concept of the "Big Middle"
6. Skate to Where the Money Will Be
7. On a Theory of Markets and Marketing: From Positively Normative to Normatively Positive
8. Steps Toward a Science of Service Systems (Computer)
9. Fundamentals of service science
10. Antecedents and Outcomes of Exporter–Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research

Their papers

• Health Care Customer Value Cocreation Practice Styles (2012) — 1,085 citations