Simultaneous Media Experience and Synesthesia
By J. Pilotta, D. Schultz. Journal of Advertising Research, 2005
101 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology
View Paper: https://www.semanticscholar.org/paper/d3ffbfba1360523c2aa1fea36adb5d87c87488b6
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In Experimental and Cognitive Psychology
Citations in the corpus
- Age Differences in Media Multitasking: A Diary Study (2013, background): “The Simultaneous Media Usage Studies (Pilotta et al., 2004; Pilotta & Schultz, 2005) and the Middletown Media Studies (Papper et al., 2004) focused on adults, whereas the Kaiser Family Foundation (Rideout et al., 2010) focused on young people.”
- Relating Online, Regional, and National Advertising to Firm Value (2016, background): “On the one hand, proponents argue that consumer multiplexing is beneficial to interactive effects across media because it makes consumers expect and appreciate joint narratives (Pilotta and Schultz 2005).”
- Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition (2016, background): “As early as the 1950s and 1960s selective attention was recognized in the literature on media uses and gratifications (Rubin 1994; Pilotta and Schultz 2005) and has been more recently captured in the elaboration likelihood model (ELM; Petty and Cacioppo 1986) and the motivation, opportunity, and…”