Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

By Rob Angell, Matthew Gorton, Johannes Sauer, Paul A. Bottomley, J. White. 2016

91 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4fece4cf2d37355460d6e273f2b0b9b368f1ef2c