Mark Brown

Marketing · with Pope · 2004–2015

A researcher in the Science corpus: 3 papers; trusts 7 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it; #4,444 of 6,289 by trust here, #3,763 by citations
• Social Psychology — 10 citations into it; #10,983 of 15,694 by trust here, #12,211 by citations

Whom Mark Brown trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Anderson
2. Andrew E. Smith

Who trusts Mark Brown overall

1. Karen Nelson-Field
2. Erica Riebe

Papers from Mark Brown's perspective

Ordered by how strongly the researchers Mark Brown trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Architecture of Cognition
2. On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis
3. What’s in an image? (The Visual Computer)
4. Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
5. Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
6. Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages
7. Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping (Behavior Research Methods)
8. Technological Opportunism and Radical Technology Adoption: An Application to E-Business
9. Diffusion of Innovations
10. Reputation for Product Innovation: Its Impact on Consumers*

Their papers

• The Impact of Comedic Violence on Viral Advertising Effectiveness (2010) — 131 citations
• Consumer perceived brand innovativeness (2015) — 86 citations
• THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising (2004) — 164 citations