THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising

By Nigel K. L. Pope, K. Voges, Mark Brown. 2004

164 citations recorded by the source corpus.

Subfields: Clinical Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/5a5cdb3bca160435a99a79d0b6c032be23610822

How researchers see this paper

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In Clinical Psychology

1. Nathalie Dens
2. Patrick De Pelsmacker

In Gender Studies

1. Nathalie Dens
2. Patrick De Pelsmacker

In Marketing

1. Nathalie Dens
2. Patrick De Pelsmacker
3. J. Graafland

Citations in the corpus

• Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement (2010, background): “Negative emotional appeals, of course, are frequently used to attract attention to the ad and break through the clutter ( Pope et al , 2004 ; Shehryar and Hunt, 2005 ).”