Karen Nelson-Field

Sociology and Political Science · 2013

A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Karen Nelson-Field trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. J. Turner
  2. Vladas Griskevicius
  3. Mark Brown
  4. Jonah A. Berger
  5. M. Shiota
  6. Karolien Poels

Papers from Karen Nelson-Field's perspective

Ordered by how strongly the researchers Karen Nelson-Field trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Why Pass on Viral Messages? Because They Connect Emotionally
  2. What Makes Online Content Viral?
  3. What Drives Immediate and Ongoing Word of Mouth?
  4. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (Journal of Advertising Research)
  5. The Effects of the Social Structure of Digital Networks on Viral Marketing Performance (Information systems research)
  6. How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (Journal of Advertising Research)
  7. The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions
  8. Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
  9. A law of comparative judgment.
  10. The Impact of Comedic Violence on Viral Advertising Effectiveness

Their papers