Ching-Yi Daphne Tsai

Sociology and Political Science · 2012

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 22 citations into it
• Marketing — 17 citations into it
• Gender Studies — 16 citations into it
• Organizational Behavior and Human Resource Management — 16 citations into it

Whom Ching-Yi Daphne Tsai trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. J. Rotter
2. Daniel C. Funk
3. Galen T. Trail

Papers from Ching-Yi Daphne Tsai's perspective

Ordered by how strongly the researchers Ching-Yi Daphne Tsai trusts endorse each paper. Same corpus, a different order for every researcher.

1. Sport Spectator Consumption Behavior (Sport Marketing Quarterly)
2. Motivational Factors Influencing the Behaviour of J. League Spectators
3. Does Customer Knowledge Affect How Loyalty is Formed?
4. A new scale for the measurement of interpersonal trust.
5. Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support (Sport Marketing Quarterly)
6. Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications
7. Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment
8. The Mediating Role of Perceived Value: Team Identification and Purchase Intention of Team-Licensed Apparel
9. Motives and Points of Attachment of Professional Golf Spectators
10. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Their papers

• Toward Team or Player? How Trust, Vicarious Achievement Motive, and Identification Affect Fan Loyalty (2012) — 155 citations