The Mediating Role of Perceived Value: Team Identification and Purchase Intention of Team-Licensed Apparel

By H. Kwon, Galen T. Trail, Jeffery D. James. 2007

263 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a8c5b1af646db9fd0f1e5c992e0a5d40919fb6e6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chung-Chieh Hung
2. James J. Zhang
3. Ching-Yi Daphne Tsai
4. T. Baker
5. Kevin K. Byon
6. Shih-Hao Wu

In Organizational Behavior and Human Resource Management

1. Chung-Chieh Hung
2. James J. Zhang
3. Ching-Yi Daphne Tsai
4. T. Baker
5. Kevin K. Byon
6. Shih-Hao Wu

Citations in the corpus

• Toward Team or Player? How Trust, Vicarious Achievement Motive, and Identification Affect Fan Loyalty (2012, background): “Such behavior tendency caused by identification leads to various positive outcomes, such as intention to purchase teamlicensed apparel (Kwon et al., 2007) and increased event attendance (Bhattacharya, Rao, & Glynn, 1995).”
• Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value (2013, methodology): “Researchers have identified the mediating role of perceived value in the relationship between service quality and behavioral intentions (Dodds et al., 1991; Gallarza & Saura, 2006; Kwon et al., 2007; Murray & Howat, 2002; Oh, 1999; Petrick, 2004a).”