Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications

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Testing a Hierarchy of Effects Model of Sponsorship Effectiveness (2012, background): “Team attachment (or team identification), fan involvement, activity involvement, product familiarity, and attitude towards sponsorship are variables proposed to influence sponsorship effectiveness (Carrillat et al., 2006; Cornwell & Maignan, 1998; Crompton, 2004; Gwinner & Swanson, 2003; Harvey, 200”
Toward Team or Player? How Trust, Vicarious Achievement Motive, and Identification Affect Fan Loyalty (2012, background): “Researchers have recognized four behavioral tendencies of sport fans relating to identification (Campbell, Aiken, & Kent, 2004; Cialdini et al., 1976; Funk et al., 2000).”
Delineating the outcomes of sponsorship (2009, unknown): “, 1998), attachment (Funk et al., 2000) and importance (Funk and Pastore, 2000).”
The Fan Attitude Network (FAN) Model: Exploring Attitude Formation and Change among Sport Consumers (2004, background): “As the perceived value and benefits derived from the sport identity become salient, accessible and desirable, the individualʼs attitude crystallises and subsequently increases in importance (Funk et al., 2000).”