Toward Team or Player? How Trust, Vicarious Achievement Motive, and Identification Affect Fan Loyalty

By Shih-Hao Wu, Ching-Yi Daphne Tsai, Chung-Chieh Hung. 2012

155 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cf50f9997770929a972782d540297e999b1d93d0