Emotion-Induced Engagement in Internet Video Advertisements

By Thales S. Teixeira, M. Wedel, Rik Pieters. 2012

394 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/9d339a158e67b358ebcd27e26e7c02d04584f3e5

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Citations in the corpus

An Eye-Tracking Study of Tourism Photo Stimuli (2016, background): “…of such a strategy is evidenced in an eye-tracking study in which arousal states of surprise and joy successfully concentrated viewer attention (Teixeira, Wedel, and Pieters 2012) and in another study in which arousal scenes were associated with more viewing time and the preferential targets…”
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019, background): “…ad and brand (e.g., Edell and Burke 1987), purchase intentions (e.g., Lee and Hong 2016), recall (e.g., Stayman and Batra 1991), viewing time (e.g., Teixeira, Wedel, and Pieters 2012), sales (e.g., Chandy et al. 2001; MacInnis, Rao, and Weiss 2002), ad sharing (Akpinar and Berger 2017), and…”
Psychological targeting as an effective approach to digital mass persuasion (2017, background): “For example, people’s mood and emotions have been successfully assessed from spoken and written language (30), video (31), or wearable devices and smartphone sensor data (32).”
Current and potential methods for measuring emotion in tourism experiences: a review (2015, background): “24 Zins, A. H. (2002). Consumption Emotions, Experience Quality and Satisfaction: A Structural Analysis for Complainers versus Non-Complainers.”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “Existing customers may be offered incentives, including VIP status or emotional benefits (e.g., airline Frequent Flyer programs; Teixeira et al. 2012).”
A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising (2018, background): “The elicitation of emotion, particularly positive emotions such as joy and surprise, is an important strategy to engage consumers in advertisements (Teixeira and Wedel 2012).”
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “…a consumer's positively valenced emotional DCM engagement, the more likely they are to view the brand as part of themselves (Sprott, Czellar, and Spangenberg 2009; Wallace, Buil, and Dechernatony 2014), signifying a positive association between these concepts (Teixeira, Wedel, and Pieters 2012).”
Big Data and Data Science Methods for Management Research (2016, methodology): “data can be used to determine a person’s emotions, which may be expressed using numeric scales (Teixeira et al., 2012).”
This Logo Moves Me: Dynamic Imagery from Static Images (2014, neutral): “As noted previously, prior literature has defined “engagement” as attention to an object, with longer gaze durations and increased refixations on the object representing more engagement (Pieters and Wedel 2007; Teixeira, Wedel, and Pieters 2012).”
Factorized Variational Autoencoders for Modeling Audience Reactions to Movies (2017, background): “[44] demonstrated that smiling is a reliable feature of engagement.”