Paulo de Paula Baptista
Sociology and Political Science · 2021
A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 26 citations into it
- Literature and Literary Theory — 17 citations into it
- Marketing — 17 citations into it
- Communication — 11 citations into it
- Gender Studies — 9 citations into it
- Organizational Behavior and Human Resource Management — 5 citations into it
Whom Paulo de Paula Baptista trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Paulo de Paula Baptista's perspective
Ordered by how strongly the researchers Paulo de Paula Baptista trusts endorse each paper. Same corpus, a different order for every researcher.
- Parasocial Breakups: Measuring Individual Differences in Responses to the Dissolution of Parasocial Relationships
- Parasocial Interaction: A Review of the Literature and a Model for Future Research
- The function of self-disclosure on social network sites: Not only intimate, but also positive and entertaining self-disclosures increase the feeling of connection (Computers in Human Behavior)
- Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
- Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
- The antecedents and consequences of trust in online-purchase decisions
- Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (Journal of Retailing and Consumer Services)
- Social Penetration Theory
- Friend-zone with benefits: The parasocial advertising of Kim Kardashian
- Development and validation of a parasocial interaction measure: The audience‐persona interaction scale