Friend-zone with benefits: The parasocial advertising of Kim Kardashian

By Jennifer A. Lueck. 2015

99 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/86c4ac36d7a691bdaac65ebe35dd7c2ed682dd0e

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In Gender Studies

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Citations in the corpus

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, background): “be talking about brands to conduct advertising but give advice on how to create a certain lifestyle through the use of brands (Lueck, 2015).”
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust (2021, background): “…the likelihood of followers comparing themselves with SMIs (Festinger, 1954; Garcia et al., 2013), which may, in turn, contribute to their likelihood of imitating the SMIs’ behavior by purchasing the brands that may help their lifestyle become as admirable as that of the SMIs (Lueck, 2012).”
“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017, background): “Although research on the effects of celebrity endorsements on social media has remained scarce (Lueck 2015), celebrity endorsements in traditional media have been found to generate favorable outcomes, including more positive brand and ad attitudes (Bergvist and Zhou 2016; Lafferty, Goldsmith, and…”
Making and breaking relationships on social media: the impacts of brand and influencer betrayals (2021, background): “…describe the relationships that audience members develop with performers on television, radio and film, it has since been applied in studying influencers who are encountered through various social media channels (Colliander and Dahlén, 2011; Lueck, 2015; Lee and Watkins, 2016; Yuan and Lou, 2020).”