Nuno Fortes
Marketing · 2017
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 12 citations into it
- Organizational Behavior and Human Resource Management — 7 citations into it
- Sociology and Political Science — 6 citations into it
Whom Nuno Fortes trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Nuno Fortes's perspective
Ordered by how strongly the researchers Nuno Fortes trusts endorse each paper. Same corpus, a different order for every researcher.
- An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
- How to Write Up and Report PLS Analyses
- Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach
- Building the service brand by creating and managing an emotional brand experience
- A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
- Extending the technology acceptance model: the influence of perceived user resources (DATB)
- Metacognitive Experiences in Consumer Judgment and Decision Making
- Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias
- To have and to Hold: The Influence of Haptic Information on Product Judgments
- Congruency of Scent and Music As a Driver of In-Store Evaluations and Behavior
Their papers
- Influence of sensory stimuli on brand experience, brand equity and purchase intention (2017) — 177 citations