Annika Kunze

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Annika Kunze trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Andrew F. Hayes
  2. Riva H. Tukachinsky

Papers from Annika Kunze's perspective

Ordered by how strongly the researchers Annika Kunze trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  2. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  3. Parasocial Interactions and Relationships
  4. Exploring the relationship between celebrity endorser effects and advertising effectiveness
  5. Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
  6. Para-Romantic Love and Para-Friendships: Development and Assessment of a Multiple-Parasocial Relationships Scale
  7. YouTube vloggers' influence on consumer luxury brand perceptions and intentions
  8. Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
  9. Celebrity endorsements: a literature review and research agenda (Leveraged Marketing Communications)
  10. The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes

Their papers