Para-Romantic Love and Para-Friendships: Development and Assessment of a Multiple-Parasocial Relationships Scale

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Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017, background): “In a parasocial context, friendship can be defined as a mutual relationship that is characterized by intimacy and liking (Tukachinsky, 2010).”
The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019, methodology): “might be dismissed more easily and not be as impactful (Tukachinsky, 2010).”
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021, methodology): “After they had seen the respective screenshot of the SMI’s Instagram profile, their level of PSR with the SMI was measured using the friendship dimensions of the Multiple PSRs Scale developed by Tukachinsky (2010).”
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, background): “…and trusting the media performer, feeling solidarity with the media performer, and desiring self-disclosure from and communication with the media performer – to parasocial love, which entails strong emotional responses and even romantic desires involving themedia performer (Tukachinsky, 2010).”