Ramiro Santiago

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Ramiro Santiago trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Aradhna Krishna
  2. Wynne W. Chin

Papers from Ramiro Santiago's perspective

Ordered by how strongly the researchers Ramiro Santiago trusts endorse each paper. Same corpus, a different order for every researcher.

  1. How to Write Up and Report PLS Analyses
  2. Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach
  3. An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
  4. Building the service brand by creating and managing an emotional brand experience
  5. A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
  6. Extending the technology acceptance model: the influence of perceived user resources (DATB)
  7. Metacognitive Experiences in Consumer Judgment and Decision Making
  8. Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias
  9. To have and to Hold: The Influence of Haptic Information on Product Judgments
  10. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Their papers