Ying‐Yin Wu

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Ying‐Yin Wu trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Martin Eisend

Papers from Ying‐Yin Wu's perspective

Ordered by how strongly the researchers Ying‐Yin Wu trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Cross‐national differences in proneness to scarcity effects: The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure
  2. Product uniqueness as a driver of customer utility in mass customization
  3. Customer‐perceived value in industrial contexts
  4. The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value
  5. Conspicuous Consumption and Sophisticated Thinking (Management Sciences)
  6. The Effects of Time Constraints on Consumers' Judgments of Prices and Products
  7. Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility
  8. Multivariate Data Analysis (Technometrics)
  9. Book Review : Structural Equations with Latent Variables Kenneth A. Bollen New York: Wiley, 1989, 514 pp., approx. $44.95
  10. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising

Their papers